Earn Points

Guests earn 1 point for every dollar they spend at 677 Prime, Toro Cantina,  Sea Smoke Waterfront Grill, and Primrose Cafe. Guests unlock $2.50 off for every $50 spent. Special birthday rewards are available for your birthday month. Exclusive offers and promotions are available throughout the year for Prime Perks members.  

Track Points

Access your e-loyalty point card to check your points and available rewards.

The Fine Print

Prime Burger is currently excluded from the Primary Food Group Prime Perks program. Other exclusions include private ala carte dining,  weddings and special events, and any single item over $500. Primary Food Group Group reserves the right to change the details of the Prime Perks program at any time without notice. Birthday reward is not a gift card and must be used in one-visit during birthday month. Reward points are not redeemable for cash value.​